The Olympics are held all around the world every few years. Each year, for each location, a new logo and campaign is created. This challenge was to brand the Olympics to my hometown: Broadalbin, New York. The tight-knit community is nestled in the southern Adirondacks surrounded by mountain views, lakes, creeks, and a sense of Patriotism; which is also the school mascot. All of these elements were incorporated into the design in one way or another.