Relevé is a dance term meaning “to rise.” This is a concept luxury customized pointé shoe company. The idea is that this company could create pointé shoes for dancers looking to have a unique color, lace, jewels, etc. Think similar to customizing Converse or Nike sneakers. I decided to have the “E” reflect back towards the other letters because, in dance, you are supposed to be able to do your skills on both your left and right sides. The ribbon used on the handle of the package would be the same ribbon included in the customer’s pointe shoe order.